Writing

Notes on strategy, execution, and how AI changes the way a business works.

• Will AI replace your job? Look at what QuickBooks did to accountants June 22, 2026

  When affordable accounting software arrived, everyone said accountants were finished. The opposite happened. The same pattern explains what AI does to most knowledge work.

• Why isn't my business showing up on Google? Start with your name, address, and phone June 22, 2026

  The most common reason a real local business stays invisible online is the most boring one: its name, address, and phone number do not match everywhere they appear. Here is why that matters more than ever, and how to fix it.